Switchpoint Software Design

In professional motorsports, innovation has always been the driving force behind progress. From revolutionary engine technology and advanced hull designs to modern data analytics and digital communications, the pursuit of better performance never stops.

Switchpoint Software Design brings that same relentless commitment to innovation into the world of technology.

Based in Southern California, Switchpoint specializes in designing, developing, and deploying advanced software platforms, artificial intelligence solutions, digital experiences, and business automation systems.

Led by founder Bruce Stander, a technology executive with more than 25 years of experience and a lifelong passion for jet ski racing, Switchpoint combines deep technical expertise with a genuine appreciation for the people, machines, and competitive spirit that define motorsports.

As a featured sponsor and technology partner of Team Goatcher Racing, Switchpoint is helping bring modern digital capabilities to a team with one of the sport's most recognizable racing legacies.

Where Technology Meets Racing Passion

For Bruce Stander, the relationship between technology and personal watercraft racing is deeply personal.

Growing up in South Africa during the golden era of professional jet ski racing, Bruce became involved in the sport when legendary competitors were transforming personal watercraft racing into an internationally recognized motorsport.

From the excitement of the 1990s racing scene to the extraordinary personalities who helped shape the sport, jet ski racing became a lifelong passion.

Today, Bruce remains actively involved in the personal watercraft community, riding high-performance GP1R and F16 jet skis and maintaining friendships with racers and industry innovators.

His experience as a technology entrepreneur creates a unique opportunity to contribute to the sport in a different way.

Rather than competing for championship titles, his focus is on using modern technology to support racing teams, improve their digital presence, strengthen sponsor relationships, and help introduce the sport to new audiences.

Building Technology That Makes a Difference

Switchpoint Software Design develops custom technology platforms designed to solve real business challenges.

Unlike traditional development companies that rely exclusively on conventional software engineering processes, Switchpoint combines experienced technical leadership with AI-accelerated development.

This approach enables the company to design, build, and deploy sophisticated platforms significantly faster than traditional development models.

Proven Experience Across Multiple Industries

Switchpoint's expertise extends across staffing, recruitment, healthcare, manufacturing, distribution, professional services, and motorsports.

The company reports delivering more than 138 software platforms, including AI-powered business systems, customer relationship management platforms, data solutions, and automated operational environments.

From platforms that eliminate hours of manual administration to intelligent systems that improve productivity and customer engagement, Switchpoint focuses on practical innovation.

Bringing Team Goatcher Racing Into a New Digital Era

Team Goatcher Racing represents an extraordinary chapter in the history of professional personal watercraft competition.

With legendary racer Harry "Haulin' Harry" Goatcher at the heart of its heritage, the team carries a name recognized by generations of jet ski racing enthusiasts.

Switchpoint's involvement brings a new dimension to that legacy — a professional online home that celebrates the team's history while supporting its future: showcasing the team, introducing its riders, recognizing sponsors, publishing racing updates, and connecting with fans around the world.

Supporting Sponsors Through Digital Innovation

Professional racing teams depend on strong relationships with sponsors and industry partners — businesses that contribute products, equipment, technical expertise, and resources that help keep the sport alive.

Switchpoint recognizes the importance of ensuring those contributions receive meaningful visibility: dedicated partner profiles, prominent branding, product information, and direct connections to each partner's business, so every partner's story and contribution to the racing community is recognized.

Discover Switchpoint Software Design

Whether you're building a technology-driven business, modernizing existing systems, or exploring opportunities to use artificial intelligence, Switchpoint provides the technical expertise to turn ambitious ideas into working software.

• Founder: Bruce Stander
• Headquarters: San Marcos, California

Driven by Innovation. Connected by Passion. Building the Future of Racing.

Support Those Who Support Racing.